Company name: DeviceAnywhere
Where it's based: San Mateo, Calif.
When it was founded: 2003
Year it was a Fierce 15: 2008
Why it was a Fierce 15: DeviceAnywhere, formerly known as Mobile Complete, offered virtual tours of cell phones via Tryphone.com. DeviceAnywhere used the virtualization software to allow handset makers and carriers to test wireless services and handsets for bugs. Click here for more.
What has happened since it was awarded the Fierce 15: DeviceAnywhere has struck partnerships with handset makers such as LG, Research In Motion, Nokia, Palm and Motorola, and operators such as 3 UK, Telefónica and T-Mobile. The company also has doubled the number of devices available through its DeviceAnywhere Test Center, to 2,000. Further, the company introduced two new products: Proof Center, which allows developers to self-test their content against storefront provider requirements; and DeviceAnywhere Automation for Smartphone, which allows users to run automated tests on their own devices at the touch of a button. However, the company's Tryphone.com site appears to have been left behind, with most available devices hailing from 2007.