Google has made no secret of its mobile advertising ambitions. Google CEO Eric Schmidt has said that the next major growth wave for Google in terms of search engine marketing is the mobile Internet, and he predicts that, within a few years, mobile advertising will generate more revenue than traditional Web-based advertising.
As the director of mobile advertising at Google, Diana Pouliot is in charge of making Schmidt's vision come to fruition. She oversees Google's mobile advertising sales group for the Americas, and works closely with the mobile product team, advertisers and agencies to develop mobile media distribution strategies.
Before joining Google's mobile team, Pouliot was a regional director where she managed regional sales and operations for the automotive, tech commerce, finance, retail and entertainment industries.
At a recent mobile marketing event held in conjunction with the CTIA Wireless 2010 conference, Pouliot said that in addition to existing ad services like sponsored listings, click-to-call and Near Me Now, Google is currently in beta trials on ad units that allow local advertisers to show their phone number or address as click-through items in search results.
Innovations such as this are what will likely take mobile advertising to the next level, and we look forward to hearing more from Pouliot about Google's mobile advertising agenda.