Based: Cupertino, CA
Why it's Fierce: Mobile financial services are experiencing something of a rebirth this year as nearly every major financial institution announces plans to service the mobile platform. One area of considerable interest both in the U.S. and abroad is Near Field Communications (NFC) for point of sale purchases via an NFC-enabled mobile phone. Ecrio is well-positioned to take advantage of growing mobile financial services trend, and strategic investments from both Visa and NTT DoCoMo bolster the company's standing in the mobile financial sector. Ecrio also has a robust mobile coupon, ticketing and mobile barcode set of features, which many believe will drive mobile point of sale purchasing once these services become mainstream on the mobile handset.
What to look for: Look for Ecrio to piggyback on Visa's mobile financial services deals around the world. Ecrio is also likely to narrow its scope of services to focus more intently on the mobile financial services sector.