Essential Products

Essential is Andy Rubin's first project since leaving Google.


How many full-time employees? 81

How much funding has it raised? $330 million

What is the business and business model? Essential, the first major startup from Android founder Any Rubin’s venture capital firm Playground, currently sells the $699 Android-powered Essential Phone through Sprint, and promises to release the Essential Home smart-home hub later this year. Company executives have said that Essential doesn’t intend to sell millions of units, at least initially. "We're not for everybody," Jason Keats told Wired in May. "You know it's going to be a little exclusive."

What is the company's differentiator? Aside from its tech celebrity founder, Essential’s phone boasts a titanium housing, 360-degree clip-on camera, stock Android operating system and the promise of connecting to future Essential products like the forthcoming Home smart hub. That device, which sports a touchscreen and Essential’s Ambient OS, has been described as an open source platform for the internet of things.

What’s next? Essential has remained relatively mum about its plans, but has promised to sell its Essential Home later this year.

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Essential Products