When was the company founded? 2009
How many full-time employees? 135
How much funding has it raised? $61.6 million
What is the business and business model? As wireless growth reaches and even surpasses the saturation point in many mature markets, Matrixx’s digital platform is designed to enable carriers to differentiate their offerings and sell customized goods and services to their customers. The Silicon Valley-based startup markets a cloud-based offering that helps telecoms make offers in real time to subscribers based on their mobile behavior and location, allowing users to control features and services directly from their devices. Customers include Vodafone, Swisscom and Australia’s Telstra, and Matrixx is beginning to pursue the U.S. market.
What is the company's differentiator? Matrixx competes with legacy BSS (billing support systems) providers such as Amdocs and Huawei, among others, and it views the unlimited data craze as an opportunity for carriers to gain a competitive advantage by dangling targeted offerings in front of customers via their handsets. The company positions its platform as a vehicle specifically developed to create customized offerings and handle digital transactions.
What’s next? The U.S. market. Matrixx has bagged some significant customer wins from overseas carriers, and it makes no bones about its intentions to target U.S. carriers. In addition to helping operators generate revenue from value-added content and services, it hopes to provide a way for carriers to raise their images and increase customer stickiness.
To return to the Fierce 15 homepage, click here.