President of MediaFLO USA
Lombardi first joined Qualcomm in 1990 and has steadily moved up the ranks at the San Diego-based tech firm. As the head of Qualcomm's MediaFLO USA subsidiary, Lombardi was instrumental in getting both Verizon Wireless and AT&T to sign on as partners and offer this revolutionary mobile broadcast TV service to their customers. She also helped get a slew of content partners to agree to pump their content over this new medium.
Although the verdict is still out on whether consumers really want this service--or more importantly--will pay for it, Lombardi and her team have worked tirelessly to make MediaFLO a reality.