The global handset and smartphone market in the fourth quarter of 2010

The fourth quarter numbers for the global handset and smartphone market are in, and it's time to start parsing the information. Research firms Strategy Analytics, IDC and asymco released separate, detailed looks at market share, shipment and growth information for the world's Tier 1 cell phone makers and smartphone vendors.

(Don't forget to check out our wrap-up of the wireless industry in the fourth quarter.)

Smartphones

Strategy Analytics: Global smartphone shipments grew an impressive 75 percent annually to reach a record 94 million units in the fourth quarter of 2010. Apple maintained its small lead over RIM, while Nokia continued to underperform.

Global Smartphone Vendor Shipments (Millions of Units)

 

Q4 '09

2009

Q1 '10

Q2 '10

Q3 '10

Q4 '10

2010

Nokia

20.8

67.8

21.5

23.8

26.5

28.3

100.1

RIM

10.7

34.5

10.6

11.2

12.4

14.6

48.8

Apple

8.7

25.1

8.8

8.4

14.1

16.2

47.5

Others

13.7

47.3

14.5

19.0

28.0

35.0

96.5

Total

53.9

174.7

55.4

62.4

81.0

94.1

292.9

Source: Strategy Analytics

Global Smartphone Vendor Marketshare  %

 

Q4 '09

2009

Q1 '10

Q2 '10

Q3 '10

Q4 '10

2010

Nokia

38.6%

38.8%

38.8%

38.1%

32.7%

30.1%

34.2%

RIM

19.9%

19.7%

19.1%

17.9%

15.3%

15.5%

16.7%

Apple

16.1%

14.4%

15.9%

13.5%

17.4%

17.2%

16.2%

Others

25.4%

27.1%

26.2%

30.4%

34.6%

37.2%

32.9%

Source: Strategy Analytics

Handsets

IDC: The worldwide mobile phone market grew 17.9% in the fourth quarter of 2010 (4Q10), a new quarterly high driven by smartphones. According to the International Data Corporation (IDC) Worldwide Mobile Phone Tracker, vendors shipped 401.4 million units in 4Q10 compared to 340.5 million units in the fourth quarter of 2009. Vendors shipped a total of 1.39 billion units on a cumulative worldwide basis in 2010, up 18.5% from the 1.17 billion units shipped in 2009.

Top Five Mobile Phone Vendors, Shipments, and Market Share, Q4 2010 (Units in Millions)

Vendor

4Q10
Unit Shipments

4Q10 Market Share

4Q09 Unit Shipments

4Q09 Market Share

Year-over-year Change

Nokia

123.7

30.8%

126.8

37.2%

-2.4%

Samsung

80.7

20.1%

68.8

20.2%

17.3%

LG Electronics

30.6

7.6%

33.9

10.0%

-9.7%

ZTE

16.8

4.2%

9.5

2.8%

76.8%

Apple

16.2

4.0%

8.7

2.6%

86.2%

Others

133.4

33.2%

92.8

27.3%

43.8%

Total

401.4

100.0%

340.5

100.0%

17.9%

Source: IDC

Top Five Mobile Phone Vendors, Shipments, and Market Share, 2010 (Units in Millions)  

Vendor

2010 Unit Shipments

2010 Market Share

2009 Unit Shipments

2009 Market Share

Year-over-year Change

Nokia

453.0

32.6%

431.8

36.9%

4.9%

Samsung

280.2

20.2%

227.2

19.4%

23.3%

LG Electronics

116.7

8.4%

117.9

10.1%

-1.0%

ZTE

51.8

3.7%

26.7

2.3%

94.0%

Apple

47.5

3.4%

25.1

2.1%

89.2%

Others

439.4

31.6%

342.9

29.3%

28.1%

Total

1388.6

100.0%

1171.6

100.0%

18.5%

Source: IDC

 

For more:
- see this asymo page
- see this Strategy Analytics release
- see this IDC release
- see these handset numbers from the third quarter of 2010
- see these handset numbers from the second quarter of 2010
- see these handset numbers from the first quarter of 2010
- see these handset numbers from the fourth quarter 2009
- see these handset numbers from the third quarter 2009
- see these handset numbers from the second quarter 2009
- see the wireless industry's performance so far in the fourth quarter

The global handset and smartphone market in the fourth quarter of 2010
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