Company name: HeyAnita
Where it's based: N/A
When it was founded: 1999
What year it was a Fierce 15: 2005
Website: N/A

Why it was a Fierce 15: HeyAnita tried to help carriers make extra cash off the industry's standby: voice. The company's main product, Rapid Messaging Service, was an enhanced messaging solution that let users create and send voice messages that went beyond the limits of traditional voicemail. Click here for more.

What has happened since it was awarded the Fierce 15: Kirusa acquired the intellectual property assets of HeyAnita, including all software, patent applications and trademarks, in January 2007. Kirusa said the acquisition "further consolidates Kirusa's leadership in voice SMS."