Company name: Motricity
Where it's based: Seattle
When it was founded: 2004
What year it was a Fierce 15: 2005
Why it was a Fierce 15: Motricity was formed in 2004 from the merger of PowerByHand and Pinpoint. The company used its mobile content partnership with Cingular Wireless, at the time the largest U.S. carrier, to lift itself from the middle of the pack to near the top of the U.S. mobile content market. Click here for more.
What has happened since it was awarded the Fierce 15: Motricity announced in 2007 an agreement to acquire InfoSpace's mobile services division for $135 million. But in 2008 Motricity embarked on several restructuring actions, laying off 250 people and shedding its smartphone and direct-to-consumer businesses to PocketGear. Nonetheless, Motricity said it remains a leading provider of mobile Internet services to top operators, including three of top 10 global carriers (AT&T, Verizon and T-Mobile). In 2008, Motricity said it scored over $100 million in revenue and delivered over 11.5 billion pageviews across all of its deployments. The company said it has managed to attract new customers and expand relationships with existing customers such as Alltel, TracFone Wireless, PlayPhone, CNN, A&E and Condé Nast.