Neuralitic Systems - mobile data - wireless startups - Fierce 15 2011

 Fierce 15Neuralitic Fierce 15
Where it's based: Montreal, Canada
When it was founded: 2007
Website: www.neuralitic.com

Why it's Fierce: This Canadian startup was founded in 2007 by alumni from several IT and telecom firms including Bell Canada, Ericsson, Openwave, Orange and Rogers. The company's main focus is to provide mobile data intelligence to wireless operators. Its flagship product, SevenFlow, can tell operators what type of network consumption is occurring, where the traffic is coming from and then help them formulate pricing plans to address those trends.

The first version of SevenFlow was released in the fourth quarter of 2007 and the product became commercially available globally in the first quarter of 2009. Today, Neuralitic said it counts about 40 operator customers around the globe.

Unlike competitors that provide data traffic analytics, Neuralitic Systems doesn't sell equipment to solve those traffic issues. It's a pure-play data intelligence firm--the company said its product can capture 100 percent of data on 100 percent of subscribers. Francois de Repentigny, chief marketing officer at Neuralitic, said operators are looking at various ways to introduce tiered pricing data plans, and Neuralitic's system provides them with the analytics they need to develop these plans and then make sure they are successful.

The company recently named Luc Filiatreault as its CEO. Filiatreault has headed several other technology startups. In addition, the company in February closed on $8 million in Series B funding from Export Development Canada, with participation from all existing investors including BlackBerry Partners Fund, BDC Venture Capital, Vertex Venture Capital and GO Capital LP. The company will use the funding to accelerate the deployment of Neuralitic's SevenFlow platform with mobile operators around the world. Overall, Neuralitic has raised $20 million in venture capital funding.

In 2010 Neuralitic was named a Deloitte Technology Fast 50 company. It was also picked by IDC as one of the top 10 companies to watch in 2010.

What's next: Neuralitic has steadily been growing its presence with operators. It is currently testing its technology with a Tier 1 U.S. operator and hopes to deploy its technology in the U.S. in the third quarter.

Neuralitic Systems - mobile data - wireless startups - Fierce 15 2011
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