Why is it a turkey?
Nokia has certainly made strides to improve its standing in the United States this year, particularly through its relationship with AT&T Mobility. However, one particular instance in which the company stumbled was with the launch of the Tube, its much-heralded touchscreen device that was renamed the 5800 XpressMusic.
The device was approved by the FCC last December, and it was thought that it would be unlocked and unsubsidized-usually not a good sign for any device in the U.S market.
In late February, the device went on sale at Nokia's flagship U.S. stores, but the rollout encountered problems from the outset. Nokia representatives in the company's flagship store in New York had trouble with their inventory system which delayed sales of the phone. Then once it went on sale, users complained that the device could not connect to a 3G HSDPA network.
In May, Cincinnati Bell became the first U.S. carrier to offer the phone, which it sold for $149 with a two-year service contract and after a $100 mail-in rebate. Nevertheless, the North American version of the 5800 Xpress Music has not achieved much traction in the market making this high-profile device a turkey.