Ortiva Wireless - mobile video - wireless startups - Fierce 15 2011

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Where it's based: La Jolla, Calif.
When it was founded: 2004
Website: www.ortivawireless.com

Why it's Fierce: Mobile video optimization remains a key topic in wireless--not surprising, considering Cisco predicts that two-thirds of all mobile data traffic will be video by 2015. Ortiva's approach to video optimization goes a step further than most companies by focusing on adaptive streaming or compression. The company's server-based technology and is independent of network technology, allowing Ortiva to be compatible with CDMA, GSM, HSPA, WiMAX and LTE networks. The company apportions the right amount of bandwidth to each subscriber, sends just enough video data to enable continuous playback instead of sending the entire file, and shapes a video to match real-time RF network conditions using transrating, which adjusts bit rates to variable bandwidth conditions and helps avoid network "noise." The solution is content-aware and delivers the video without quality degradation. Interestingly, the company's technology also supports pre-, mid-, and post-roll advertisements.

Overall, the company claims that its solutions can provide carriers with up to 20 to 30 percent in bandwidth savings. The company licenses its software and its pricing is based upon concurrent sessions and feature capability.

Ortiva serves Tier 1 operators in North America and Europe, including Sprint Nextel (NYSE:S) and Vodafone Portugal, and is backed by Intel Capital, Comcast Interactive Capital, Artiman Ventures, Avalon Ventures and Mission Ventures. The company received fresh funding from Intel Capital in November to expand sales, marketing and engineering resources.

What's next: The company recently partnered with RealNetworks, with Real adding Ortiva's video optimization technology to its flagship Helix Universal Media Server product line. Ortiva has also started a campaign to work more directly with infrastructure vendors to marry its technology with network equipment, and thus provide a more complete solution to carriers. Ortiva has an unannounced deal with a leading global network infrastructure vendor that will be reselling its solutions in an end-to-end offering.

Ortiva Wireless - mobile video - wireless startups - Fierce 15 2011