RSCC Mobile, Belgium

Innovation: Demonstrating the application of pinpoint marketing available through the niche MVNO approach.

This MVNO has focused upon a specific community with an offering that aims to provide a service of high value to soccer supporters. In this particular case the Royal Sporting Club de Charleroi (RSCC)--the soccer team of Charleroi, Belgium, launched its MVNO service in October 2004 with the particular aim of providing relevant and sought-after updates to its fan base.

The MVNO service is run on a day-to-day basis by Transatel--a mobile virtual network enabler (MVNE), with RSCC leveraging its expertise in reaching its base of supporters to offer voice and limited data services (score-updates and various other infotainment services related to the club).

The route provides RSCC with a timely and effective method of communicating with its supporters and enabling greater customer retention. The cost of running the MVNO service is low due to the involvement of the MVNE.

 

RSCC Mobile, Belgium
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