Service Innovation - The lifeblood of the mobile operator industry

Over the coming years European residents will be looking for better value and more innovative services from mobile operators. While the Pan-European MVNOs will focus more on providing services with wide appeal, such as music and location, there will be a healthy and growing market for mobile services that strongly attract a niche market.

Designing services that can appeal to and retain a niche audience requires special skills and originality. Accepting that the larger operators will continue to strive for new and exciting services, better examples of innovation are typically more evident within European MVNOs.

Service Innovation - The lifeblood of the mobile operator industry
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