Company name: SNAPin
Where it's based: N/A
When it was founded: 2003
Year it was a Fierce 15: 2007
Website: N/A

Why it was a Fierce 15: SNAPin's software suite relieved a number of carrier pressure points--customer care, billing and troubleshooting--by enabling customers to quickly solve their issues with the help of some on-the-phone software. The software, which could be toggled on or off, allowed customers to check account statuses and other functions. Further, SNAPin's troubleshooting software also came into play when a subscriber dialed customer service: The software immediately ran diagnostics on the phone and updated its firmware if needed. Click here for more.

What has happened since it was awarded the Fierce 15: Nuance acquired SNAPin in August 2008.