Ah, the familiar strings that have become the background music of choice in the recent, er, string of Sprint ads. This one, high on production values, depicting an ice-skating rink in a city and meant to connote "togetherness," touts Sprint "Simply Everything" plan. The black-and-white photography makes identifying the fine print that is standard with all wireless ads especially difficult. The ad effectively describes Simply Everything, but probably could have benefited from a signoff from Sprint CEO Dan Hesse.
Overall Grade: B+