The top 5 wireless ads: AT&T outspends T-Mobile, Verizon in September

FierceWireless has partnered with TV advertising measurement firm iSpot.tv to bring you a monthly snapshot of the wireless industry's spending on TV advertising.

In September, wireless carriers spent an estimated $169 million on TV advertising. AT&T scored the lead in the category with 35.5 percent of the total, while Verizon took second place at 27 percent and T-Mobile came in third at 10 percent.

Check out how these figures copmare with July and August. 

AT&T and Verizon both have two commercials among the top five spent on any single ad in September, with AT&T's "This Is Big," supporting its All in One Plan, taking the top spot with $18.3 million.

The bulk of the TV ad budget, as usual, went to the Big Four broadcast networks plus Univision. Among the shows targeted most: NFL Football and College Football, followed by Fear The Walking Dead. The Voice and Empire round out the list.

Here are the top 5 ads for September in terms of total spending:

  1. AT&T All in One Plan 'This is Big' ($18.3 million)

     

  2. Verizon 'Better Matters' ($13.9 million)

     

  3. AT&T 'More' ($11.2 million)

     

  4. Verizon 'A Better Network: Backup Quarterback Luke McCown' ($5.6 million)

     

  5. MetroPCS 'Selfies' ($4.6 million)


 

ISpot's data does not include co-promotions or local market data. Click here for more on iSpot.tv's methodology.

The company's software leverages proprietary audio and video fingerprinting algorithms to automatically identify and extract TV commercials, movie trailers and show promos.  

In the last 30 days, the company tracked 710.2 million explicit interactions with TV ads across 101.5 million unique consumersThese interactions include video plays, searches and social activity. The company also analyzes online views across YouTube and iSpot.tv, searches on Google, Bing and Yahoo! and social activity on Facebook (including Facebook private views) and Twitter.

The company tags over 40 different dimensions of metadata, including brand, agency, actors, products, songs, moods, URLs and other pertinent data, to create its results.

The top 5 wireless ads: AT&T outspends T-Mobile, Verizon in September
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