Company name: uLocate
Where it's based: Boston, Mass.
When it was founded: 2003
Year it was a Fierce 15: 2008
Website: www.ulocate.com

Why it was a Fierce 15: The proud owner of www.where.com, uLocate looked to be one startup that would continue to innovate and shape the mobile location-based services landscape. ULocate struck carrier deals with Boost Mobile, Helio, AT&T, Sprint Nextel, Alltel and MetroPCS as well as partnerships with Autodesk, Navteq, TeleAtlas, MapQuest and iDEN GPS company Trackem. Content providers like Eventful, EveryTrail, Zipcar, Twitter and Yelp also inked deals with uLocate to mobilize and localize their offerings for the mobile phone. Click here for more.

What has happened since it was awarded the Fierce 15: ULocate has added more developers to its ranks, and is still betting on the Where.com brand name. The company said its Where offering is a top download on leading platforms such as iPhone, BlackBerry, Android and Palm. The company also has added new partners such as T-Mobile USA, Virgin Mobile and Palm, and has deepened existing relationships with carriers such as AT&T, which has preloaded Where on most of its GPS-capable devices. ULocate said it will reach cashflow positive by the end of the summer.