Why is it a turkey?
The Verizon Hub seemed like a good idea: a product that could bridge the company's wireless and wireline networks. It could expand its offering to wireless customers, especially those living outside Verizon's landline footprint.
Verizon started selling the Hub on Feb. 1. The company offered Verizon Wireless subscribers unlimited VoIP calling from their home to anywhere in the United States or Canada for $35 per month. The device provided connectivity through any broadband connection, and also integrated with Verizon Wireless services, meaning that customers could access VZ Navigator, Chaperone and VCast entertainment.
At the International CTIA Wireless 2009 conference in Las Vegas, Verizon again touted the Hub. In an interview with FierceWireless, Verizon Wireless COO Jack Plating said that he viewed the Hub as a mobility play. "As you look to displacement and what consumers want with convergence, the Hub answers all those questions," he said.
The company said that later in the year it would be launching an application store for the Hub. It also lifted the requirement that those buying the Hub be existing Verizon Wireless customers.
However, at the end of September, the company discontinued sales of the Hub. Verizon declined to specify why it was halting sales of the Hub, but perhaps it was simply a device that addressed a need that didn't exist. Another possible explanation is price: the Hub cost $199 after a $50 mail-in rebate with a two-year agreement, and cordless phones cost $79.99 each. All of that added up to turkey.