Verizon Wireless - holiday commercials 2009


Part of Verizon's "There's a Map For That" campaign, this ad likely is to score points with its Claus-related imagery. The message of the ad, which shows Blitzen getting called out for donning an AT&T coverage map, is clear: AT&T's 3G coverage is not up to snuff, and could get you shunned from your reindeer games.
Aesthetics: B+
Effectiveness: A-
Overall Grade: B+


Again hitting the "There's a Map For That" theme, this ad cleverly uses Elvis Presley's "Blue Christmas" (Get it? AT&T's map color is blue, too!) in the background, and is intended to appeal to those who travel extensively and need robust 3G coverage. However, if the man (or anyone) is traveling to places where AT&T has 3G coverage, the ad's claims about Verizon's 3G coverage are not as pertinent.
Aesthetics: B
Effectiveness: B
Overall Grade: B


The point of this ad is pretty straightforward: Those getting Verizon devices are "nice" and any poor soul who happens to be getting an AT&T device is "naughty." Unfortunately, it doesn't pack as much of a punch--just because someone is "naughty" doesn't mean they won't be able to enjoy 3G coverage. 
Aesthetics: B+
Effectiveness: B-
Overall Grade: B


This Verizon ad, which makes use of the classic "Island of Misfit Toys" motif from the 1964 "Rudolph the Red-Nosed Reindeer" TV special, takes aim at AT&T's crown jewel: Apple's iPhone. Without explicitly mentioning the iPhone, Verizon casts a negative light on the popular smartphone by implying that the device itself is great but the service isn't.
Aesthetics: A-
Effectiveness: A
Overall Grade: A

Verizon Wireless - holiday commercials 2009
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