Voxox - OTT messaging - wireless startups - Fierce 15 2014

Fierce 15

Where it's based: San Diego, Calif.
When it was founded: 2006
Website: www.voxox.com

Why it's Fierce: Originally known as Telcentris,  Voxox changed its name to Voxox to better fit its role in the over-the-top communications market. Unlike siloed OTT offerings such as WhatsApp and Viber, Voxox doesn't force its users to leave the app if they want to communicate with a friend who does not have the same app. The company's service is an IP-based messaging system that also includes SMS in the app, as well as voice service and real-time, two-way language translation. Last October the company added support for Android to go along with iPhone support. The app works on a freemium model, offering basic messaging service free and charging users to call non-Voxox users. The service can also be used via laptops and PCs.

Beyond its direct-to-consumer offering, Voxox also works directly with operators that want to have an OTT offering but don't want to use Rich Communication Services and the joyn brand to create something that looks like it is coming directly from an operator. Voxox uses a revenue-sharing model to make money off of those agreements with carriers and sees itself as being a tool that can allow carriers to disrupt the disrupters. Voxox has signed carrier deals with Telereliance Communications in West Africa and VTC Intecom in Vietnam. The company can also support business telephony via VoIP, and can manage SIP trunking and Hosted PBX services for enterprises.

What's next: In March Voxox struck a deal with Lenovo to preload an icon and embedded link on popular Lenovo consumer laptops.  The company is focused on expanding its operator partnerships in the Africa and the Middle East, as well as potentially in Europe, Asia and the United States.

Voxox is also thinking of expanding to other platforms, including Windows Phone. Since it was founded, the firm has raised more than $38 million.

Voxox - OTT messaging - wireless startups - Fierce 15 2014