Wireless nightmares: iPhone does little to turn around Sprint's postpaid subscriber additions

(Editor's Note: The below is simply a possible outcome--one of many. It is intended as a lighthearted look at a possible executive nightmare. Meaning, this is not real.)

Sprint CEO Dan Hesse:
The iPhone does little to turn around Sprint's postpaid subscriber additions

  Dan Hesse

Sprint Nextel (NYSE:S) has a lot riding on its ability to sell Apple's (NASDAQ:AAPL) iPhone. Sprint executives said the carrier has a $15.5 billion, four-year contract with Apple, which is subject to a variety of factors including the number of models offered, and that Sprint expects to "outperform" that contract. Obviously, Sprint hopes that the device will help lure valuable postpaid subscribers, which Sprint has been struggling to do for the past few years. But what if Sprint's unlimited smartphone data plan fails to be enough of a differentiator against Verizon Wireless (NYSE:VZ) and AT&T Mobility (NYSE:T)? Or what if Sprint is forced to do away with unlimited smartphone data altogether? Even if Sprint gets an LTE iPhone in 2012, its network will not be nearly as extensive at launch as Verizon's or AT&T's, again putting it at a disadvantage. Sprint CEO Dan Hesse made a big bet on the iPhone, but that doesn't mean it will pay off in the form of postpaid subscriber growth.       

      

Wireless nightmares: iPhone does little to turn around Sprint's postpaid subscriber additions
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