Wireless nightmares: Nokia's Windows Phone devices flop

(Editor's Note: The below is simply a possible outcome--one of many. It is intended as a lighthearted look at a possible executive nightmare. Meaning, this is not real.)

Nokia CEO Stephen Elop:
Nokia's Windows Phone devices flop

Stephen Elop

Stephen Elop

Nokia (NYSE:NOK) CEO Stephen Elop  last week unveiled the company's first smartphones running Microsoft's (NASDAQ:MSFT) Windows Phone platform, the opening gambit in whether Nokia's bet on the new software will help revive its flagging fortunes. The Lumia 800 and 710 will be available in November in France, Germany, Italy, the Netherlands, Spain and the UK, with support from 31 operators and retail partners. By the end of the year, both devices will be available in Hong Kong, India, Russia, Singapore and Taiwan.

For the United States, Nokia did not announce any specific products, but Elop said a portfolio of devices will be coming in early 2012, meaning Nokia will miss the crucial holiday shopping season for the U.S. market. There are lots of unknowns in this gambit: Will Nokia's Windows Phone devices be differentiated enough from those from HTC, LG and Samsung? Will consumers warm to Nokia's brand, which has taken a beating in recent years, especially in North America? How will Nokia break through with carriers and retail sales representatives, two crucial constituencies? The pressure is on Elop and Nokia to deliver. If they don't, Nokia might not last.

 

          

Wireless nightmares: Nokia's Windows Phone devices flop
Read more on