Innovation: provides specific customer service for business users offering higher levels of tailoring and support than is typically available from existing MNOs.
This UK-based MVNO aims to differentiate itself in the market by providing corporate users with significantly improved levels of service. The company maintains that it is able to offer a high quality of service to its 100,000 subscribers due to the reduced challenges of running the cellular network.
With its focus on providing services of appeal to business users, Yes Telecom also works with Vodafone dealers to help them deliver higher levels of customer relationship management (CRM) -- an aspect that the majority of mobile operators continue to struggle with. Overall, Yes Telecom believes it can continue to differentiate itself by offering highly tailored solutions to corporate users reinforced by a comprehensive support package.