02 UK CEO's solution to growing data traffic: Charge content providers

Concerned about being overwhelmed by the growth in mobile data traffic, the CEO of O2 UK, Ronan Dunne, wants to charge content providers for traffic generated by their websites and services. Presenting at a London broadband event, Dunne suggested that some content providers might want to "pay for carriage themselves" in order to provide a better quality of service over a mobile network than their rivals provide. The CEO believes that a move to this model would be "evolving the ecosystem" around content delivery. Article