As networks strain, pay-TV operators begin embracing OTT distribution

Wireless carriers including AT&T Mobility (NYSE: T) and Verizon Wireless (NYSE: VZ) continue to work to make the transmission of video over their networks more efficient. Specifically, both AT&T and Verizon have promised to launch LTE Broadcast (also called LTE Multicast) technology later this year. The technology is designed to stream the same content to multiple users, rather than taking up more bandwidth and network capacity with multiple streams to each user.

And it appears operators' work in the area of video transmission is coming at the right time. According to a new report from FierceCable, major video content producers like ESPN and others are increasingly embracing over-the-top (OTT) distribution. Content owners are hoping that this slimmed-down, lower-cost, digitally focused set of OTT alternatives will bring a legion of millennial-generation pay-TV holdouts into the fold. The result may be much more video content traveling over telecommunications networks, both wireless and wireline.

For more on this topic, check out this FierceCable special report.