While not making any changes to its smartphone data pricing, AT&T (NYSE:T) has begun advertising smartphone data plans for the family at $15 for 200MB of data per line/per month. The plan, which also includes AT&T WiFi Basic usage, is designed for families that primarily surf the web, send and receive personal email and visit social networking sites, said AT&T spokeswoman Mari Melguizo.
The advertising spot was introduced on Jan. 2 and says, "AT&T feels every family should have access on the go. So we're introducing Smartphone Data plans for the family. Now at a more affordable $15 per line/per month." In addition, the spot is tagged with the Motorola Bravo $49.99 phone offer.
The pricing is not new given the fact that AT&T introduced tiered pricing plans--one for $15 for 200MB and the other for $25 per month for 2GB of data--this past summer. But it does represent a move toward marketing data plans to families. Analysts predict operators will eventually offer large buckets of data usage for a fixed price that families could share. AT&T has said the $15 plan has helped smartphone and data service adoption.
- see this AT&T advertisement
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