AT&T emerges as big TV ad spender in August

Thanks to a FierceWireless partnership with TV advertising measurement firm, we have a snapshot of the wireless industry's advertising spending in August. Wireless carriers spent an estimated $190.2 million on TV advertising in August, up nearly $10 million from July's total.

AT&T led the way with nearly 30 percent of that total, taking over the lead held by T-Mobile US the month prior. But T-Mobile listed a close second with 20.5 percent of spending for the month, with Verizon again in third place with 17.3 percent of the total. To find out which TV spots made the Top 5 in terms of total spending for the month, check out this FierceWireless special report.


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