Consumers have high expectations for mobile broadband performance, Vasona survey reveals

More than 70 percent of consumers--72 percent to be more precise--expect their mobile networks to provide good mobile data performance all of the time, according to the most recent survey of U.S. smartphone owners conducted by traffic management vendor Vasona Networks. In addition, this year's survey revealed that 55 percent of respondents, up from 40 percent in 2013, consider their mobile operator the most responsible party when applications do not function property.  

"As mobile operators expand 4G service, consumers are setting a high bar for broadband performance. Significant efforts and investments are being made, but heavy network congestion still persists, making subscriber satisfaction a constantly moving target," said John Reister, Vasona's vice president of marketing and product management.

Vasona's survey was conducted online Aug. 7-11 and drew responses from 1,111 U.S. online consumers. For more, see this Vasona release.

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