Network operator 3 in the UK released some interesting insights into user behavior and traffic patterns among its mobile broadband users, revealing that a significant portion of traffic is based on social networking.
3's figures for usage in July show that out of a total of 2,500 terabytes of data that went over its network, Facebook accounted for the largest portion with slightly more than 7 terabytes. After Facebook came Zynga, the makers of Farmville, followed by Apple, YouTube, Google and Farmville itself.
3 believes the statistics demonstrate the growth of social outside of the typical young male demographic. Interestingly, the Guardian points out that knowing this detailed information means operators can begin crafting pricing plans around user behavior.
- see this BroadbandGenie article
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