How wireless carriers can get in on the VR action

Google's not the only one making a splash in the virtual reality (VR) waters. Virtually every major tech company, including big device makers, are making a VR play as well.

While companies like Google push strongly into VR, many are missing a component that IBB Consulting believes will be initially important in converting early users: brick and mortar locations that will make it easy to demonstrate VR.

And just who happens to own thousands of physical stores across the country? Why, U.S. wireless carriers, which could use their prime real estate for promoting and demonstrating VR to customers -- and leverage existing channel sales teams to help guide purchases. IBB senior partner Jefferson Wang shares the results of a recent survey and advice for capturing the VR segment in this FierceWireless contribution. Article

 

Sponsored by ADI

What if we were never truly alone? Our next-gen communications technology can help people in even the most remote places stay connected.

What if there were no ocean, desert, mountain or event that could ever keep us from telling our stories, sharing discoveries or asking for help? ADI’s next-gen communications technology could keep all of us connected.

Suggested Articles

All operators are trying to understand the intersection between their networks and hyperscale networks. But who gets the lion's share of the revenue?

Fierce kicks off its fall 5G Blitz week with a session on Monday, November 30, examining the RAN revolution.

Dish will deploy Mavenir's RCS Business Messaging software for customer support services.