How wireless carriers can get in on the VR action

Google's not the only one making a splash in the virtual reality (VR) waters. Virtually every major tech company, including big device makers, are making a VR play as well.

While companies like Google push strongly into VR, many are missing a component that IBB Consulting believes will be initially important in converting early users: brick and mortar locations that will make it easy to demonstrate VR.

And just who happens to own thousands of physical stores across the country? Why, U.S. wireless carriers, which could use their prime real estate for promoting and demonstrating VR to customers -- and leverage existing channel sales teams to help guide purchases. IBB senior partner Jefferson Wang shares the results of a recent survey and advice for capturing the VR segment in this FierceWireless contribution. Article