Metric: Web access important to customers

A new mobile consumer study from The Kelsey Group and research partner ConStat says 44.7 percent of U.S. mobile-phone customers say devices with improved Internet capabilities will be a key factor in their next device purchase decision. The survey also says that 26 percent of mobile subscribers questioned currently use an Internet access plan.

"The combination of unlimited data plans and next-generation Internet-enabled mobile devices, like Apple's iPhone, suggests mobile Web access will grow to become ubiquitous," said Matt Booth, senior vice president and program director, Interactive Local Media, The Kelsey Group. "Growing mobile Internet usage and increased satisfaction with mobile Internet applications are among the converging factors that we believe point to a breakthrough year ahead for mobile ad adoption."

To read more about the study:
- read the Kelsey Group release
- read this article from InformationWeek

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