Microsoft still likes ad-supported WiFi model

During the Muniwireless New England conference this month, Stefan Weitz, director of planning with MSN, said there is significant demand for free WiFi and that the ad-funded business model appears to have legs. Weitz gave a plethora of research that supported this view. The company found that 24 percent of survey respondents in cities with mature WiFi deployments use WiFi services or would if they were made aware of services. It also found that advertising complements a subscription model. Weitz also highlighted that connection quality is crucial to this adoption.

For more about MSN's research:
- check out this article from MuniWireless
- take a look at MSN's presentation

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