The new 'Mobile Broadband' initiative and brand

On the eve of the WiMAX World conference in Chicago, the GSMA, along with 17 mobile carriers and vendors including Qualcomm, Vodafone, Microsoft and Orange, today announced an initiative to promote the use of notebook PCs pre-installed with HSPA mobile broadband technology. Specifically, the group said they will spend about $1 billion to get a graphic service mark that says "mobile broadband" attached to HSPA-enabled notebook computers with the goal of making customers aware of which laptops have the technology. Article

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