Openwave Mobility and Sandvine are collaborating on an effort they claim will help mobile operators quickly rollout and monetize new Layer 7 services such as targeted video optimization, parental controls, inline promotions, subscriber self-care and application-based pricing plans.
The joint policy enforcement and engagement solution has already been trialed with live traffic by a North American operator and is slated for commercial availability in the third quarter.
The offer combines Sandvine's Policy Traffic Switch, which provides traffic classification and steering at 120 Gbps throughput per unit, with Openwave Mobility's Integra4 value-added Services (VAS) platform with throughput of 100 Gbps of Layer 7 traffic. That combination enables data traffic to be classified at line-rate while appropriate Layer 7 application traffic can be directed to the Integra4 platform to apply services, said the companies.
The joint solution tightly integrates the control and data planes, enabling operators to create new service management capabilities in the cloud and on the fly. Those can include Web and video content filtering and optimization as well as real-time subscriber engagement for offering new data plans, said the companies.
"Moving forward, there is opportunity for advanced subscriber engagement capability, and inline subscriber interaction, which will increase subscriber uptake of targeted data charging offerings because they are in control of how they use, and pay, for mobile data," said Indranil Chatterjee, vice president of product management, marketing and strategy at Openwave Mobility.
The former Openwave Systems (now Unwired Planet) sold its messaging and mediation businesses to Marlin Equity Partners a year ago under undisclosed financial terms. Marlin, in turn, created Openwave Systems' to provide the messaging services and Openwave Mobility to focus on mobile video optimization and data plan management services.
- see this joint Openwave and Sandvine release
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