Qualcomm to embark on direct-to-consumer strategy with FLO TV

Once the analog TV airwaves clear June 12, Qualcomm will finally be free to launch its FLO TV mobile video service throughout the country. Part of the company's plan is to embark on a wholesale strategy to target the consumer directly.

Qualcomm wholesales its live TV service to Verizon and AT&T, but it will expand its offering under its own brand name, targeting the automotive in-vehicle entertainment system with embedded and stand-alone FLO receivers and the mobile market by offering a modem accessory capable of transmitting TV content to WiFi-enabled devices such as the iPhone. In the future, Qualcomm is aiming for the technology to become embedded in media devices such as portable DVD players, netbooks and mobile Internet tablets.

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