Report: Paid video gains acceptance on small screens

Nearly 30 percent of video service customers watch paid content on some form of handheld device, according to the J.D. Power and Associates 2012 U.S. Residential Pay-to-View Study. "The study finds that 18 percent of customers use tablets for viewing paid video content, making them the most-often-used handheld device, up from 11 percent in 2011. Usage by wireless phone customers increases to 16 percent, up from 14 percent in 2011," said the firm. "Customers are becoming more comfortable viewing their paid content on a smaller screen, such as a tablet or mobile phone," said Frank Perazzini, director of telecommunications at J.D. Power and Associates. "The convenience of the device, as well as the availability of the content, has made it much easier to experience video on a variety of devices. However, the desire to watch events and video content as it happens is still prevalent, as more than 50 percent of viewers watch live television programming." For more on the J.D. Power study, see this release.

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