Report: Unlimited data bundles becoming norm

The Mobile Pricing Report from Tariff Consultancy claims that unlimited data bundles are becoming the norm for mobile operators worldwide. The trend toward inclusive and unlimited offers is becoming unstoppable and data plan bundling represents the new battleground for mobile operators looking for growth.

"We believe that the next stage in mobile operator evolution will be those who are able to make [mobile broadband] a convenient, available and easy-to-use service", said Margrit Sessions, managing director of Tariff Consultancy. "This time around mobile operators have the opportunity to provide a varied service portfolio which is geared to the user needs of individual groups, rather than provide pure price discounting."

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