It's time to put the cuckoo back into the clock. Sen. Mark Pryor (D-Ark.), a member of the highly influential Senate Commerce Committee, declared the yet-to-be-completed 700 MHz auction a disaster, saying that the FCC allowed dominant wireless companies such as Verizon Wireless and AT&T to control the auction. He said this to some 500 broadcasters at the National Association of Broadcasters' State Leadership Conference in Washington, D.C. Hmm, $20 billion for the U.S. Treasury sounds like a real disaster to me.
He also characterized the FCC of being "secretive," with FCC Chairman Kevin Martin carrying "an agenda into their agenda." I don't really understand what that means, but obviously there are some partisan politics involved.
Pryor was quoted as saying in Broadcasting & Cable that "history will show that the way the FCC structured the auction basically helped the two big wireless companies [Verizon Communications and AT&T] to the detriment of competition in this country."
Um, does he know something we don't? Since the bidding was conducted anonymously, the FCC won't release the names of the winning bidders until the auction is over. Maybe that is where the secrecy comment comes from.
But Pryor is probably right that big-named wireless carriers dominated the auction. That's the way things work in this capital-intensive business, and that's why I've always predicted that Google won't be a big winner. Incumbents such as Verizon have the wherewithal to spend billions on licenses and billions more to build out network infrastructure. That's their core business. And with the 700 MHz band the last of the so-called beach-front property, operators were prepared to drive the price up to a hefty level, especially given the fact that new 4G networks need a nice chunk of extra spectrum, about 20 megahertz, to deliver the broadband data speeds that are advertised. Â
In the past, the FCC has tried unsuccessfully to foster competition in the wireless market by bringing smaller players in. Bidding credits don't seem to work nor does special spectrum allocations. Just look at the PCS auction back in the 1990s. The companies that achieved designated-entity status essentially became shell organizations for AT&T and Verizon. Others, like NextWave, bid too much and filed for bankruptcy.
As much as I'd like to see competition from non-traditional players and small operators in the 700 MHZ auction, we'll pretty much see the same faces emerge as winners. But does that make the auction a disaster?--Lynnette