SPOTLIGHT: Do you want free WiFi with your fries?

We all knew that McDonald's had WiFi in about 8,000 restaurants but were we really sure about what the restaurants do with the technology? It gives away free WiFi access with every meal, although it hasn't been promoting that practice. Interestingly, and perhaps not surprising, is the fact that gamers using Nintendo DS systems account for about 25 percent of the WiFi traffic in McDonald's restaurants. Still, customer access isn't the reason McDonald's has WiFi. It primarily uses the networks for wireless applications inside the restaurant. For example, handheld devices are used for order-taking and inventory management. Article