SPOTLIGHT: Grazing ain't just for cows


There is a new term out there, grazing, which is an alternative to browsing. The term is used to describe Internet users who do not merely go from one Web site to the next (this is browsing), but rather spend more time with each of the Web sites to go to to absorb more of its content (this is grazing). WiFi laptops change online behavior in the home from browsing to grazing-- and advertisers like that change. Discussion

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