SPOTLIGHT: The price is right

Cologne, Germany-based Sedo (the name stands for "Search Engine for Domain Offers") claims it has amassed more than five million domain names which it is now auctioning off. The company is already doing brisk business, and says that last year more than 500,000 users spent more than $25 million to purchase domains through its auction system. Some of the domain names Sedo expects will use the auction feature this week include,, and Matt Bentley, the company chief strategy officer, said some of the top sellers this year have been for $500,000, for $500,000, and for $200,000. We note that fetched $225,000. Report