Stroll memory lane with the top 10 wireless carrier spokespeople of all time

T-Mobile GirlWhat do Joan Cusack, Dan Hesse and Luke Wilson have in common? They've been consumer-facing spokespeople in U.S. mobile operators' advertising campaigns. However, these marketing stars come and go with changes in corporate identities and brand messaging. Most recently, T-Mobile USA's "Uncarrier" strategy signaled the conclusion of the carrier's long-running advertising campaign spotlighting spokesmodel Carly Foulkes, most recently featured in "No More Mr. Nice Girl" ads spotlighting its "4G" HSPA+ network.

FierceWireless ranks the top 10 mobile carrier spokespeople based on criteria including their longevity, how recognizable they are and what impact their presence and marketing message had on the brand of the carrier they represented. Special Report

Suggested Articles

WISPs received permission to use 45 MHz of 5.9 GHz spectrum to help meet the surge in demand as a result of the coronavirus pandemic.

The testing will allow T-Mobile to consider real-world data from existing consumer devices capable of using the 2.5 GHz band.

Microsoft has signed a definitive agreement to acquire Affirmed Networks, which sells virtualized, cloud-native mobile network solutions to operators.