What do Joan Cusack, Dan Hesse and Luke Wilson have in common? They've been consumer-facing spokespeople in U.S. mobile operators' advertising campaigns. However, these marketing stars come and go with changes in corporate identities and brand messaging. Most recently, T-Mobile USA's "Uncarrier" strategy signaled the conclusion of the carrier's long-running advertising campaign spotlighting spokesmodel Carly Foulkes, most recently featured in "No More Mr. Nice Girl" ads spotlighting its "4G" HSPA+ network.
FierceWireless ranks the top 10 mobile carrier spokespeople based on criteria including their longevity, how recognizable they are and what impact their presence and marketing message had on the brand of the carrier they represented. Special Report