Study shows untapped mobile broadband PC market

Research from the GSM Association and Microsoft suggests significant demand for mobile broadband embedded notebooks exists at the right form factor, price and out-of-the-box connectivity. The GSMA and Microsoft believe the addressable market for laptops with embedded mobile broadband is around 70 million units globally, which would translate into $50 billion in potential revenues. The study concludes that if PC manufacturers delivered the right mobile broadband notebook complete with pre-configured mobile connectivity and a price tag between $500 and $1000, they could reap the revenues.

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