WiFi now accounts for more than 50 percent of mobile user connections to the Internet, says a new study from Bango, which came to the conclusion after tracking connection methods to its payment and analytics platform.
Not surprisingly, the increased adoption of smartphones and tablets is contributing to the increase in WiFi connections. Bango said it measured various connection methods during the months of December and January using its mobile analytics technology. The analysis indicated a big jump in people connecting via WiFi in the month of January, which coincides with the increased sales of mobile devices for the holiday season.
"Our latest data shows that, where available, WiFi is quickly becoming the mainstream method of connection to the internet," said Ray Anderson, CEO of Bango, in a statement. "For the successful monetization of mobile content, providers need to ensure they are providing a consistent payment experience for these users however they connect."
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