Verizon has made no secret about the fact that it wants to reach millennials with its Go90 video service. But how did the project get off the ground in the first place? FierceWireless Editor Phil Goldstein dives deep into the genesis of the service and how it has evolved since Verizon's 2014 acquisition of Intel's OnCue interactive TV platform.
Before Go90, it was known as "Project Pegasus, and the project saw its origin in several "seeds" or "sparks." One of them emerged through Verizon's deal with the National Football League, by which it airs NFL content on mobile devices. In June 2013, shortly after Verizon inked an extension of that marketing partnership for a reported $1 billion, the carrier started noticing something. In the fall of 2013, as the NFL season was getting under way, users were cutting up clips of football games and sharing them. That's one of the key features of the service today: cutting and sharing content.
Another spark: The tremendous amount of video that travels over Verizon's wireless network. For more on the evolution of Verizon's Go90 service and how it got to where it is today, check out this FierceWireless special report.