Verizon's shared-data plans forecast to drive device adoption

Verizon Wireless' new shared-data plans received a thumbs-up from Fitch Ratings, which said the billing packages will "encourage additional uptake of multiple data devices." The ratings firm called Verizon's gutsy first-mover effort to launch shared-data packages "a disciplined pricing action that could create more cash flow stability longer term within the wireless industry." Further, Fitch predicts AT&T Mobility will jump into the shared-data fray with a similar though less-aggressive strategy that would involves having subscribers pay for the value of added data services. The firm noted that data now represents 41 percent of service revenue at Verizon, AT&T and T-Mobile USA. For more on Fitch's forecasts, see this release.

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