Verizon Wireless (NYSE:VZ) said it has experienced a jump in higher-margin wireless data customers because of the $15/150MB smartphone data promotion it introduced in late October for the holidays. These results may sway the operator to keep the offer permanent.
Chief Executive Daniel Mead told Reuters the offer has spurred smartphone and data service adoption, particularly among customers who subscribe to family plans. The plan expires at the end of January but Mead said Verizon is determining whether it might institute a more permanent plan. Verizon quietly rolled out the cheaper plan but continues to sell its $30-per-month unlimited usage plan.
Meanwhile, the operator announced 10 new consumer LTE devices, including four smartphones, during last week's Consumer Electronics Show. Mead said the new devices should boost consumer demand for data.
"We're coming into an important phase of growth. I think we're going to see customer growth. We're going to see customer engagement in different ways," he said.
- see this Reuters article
Verizon introduces tiered 3G data plans
Rumor Mill: Verizon introducing more tiered 3G data plans
Hesse: Sprint could discontinue unlimited pricing
Rumor Mill: T-Mobile to launch $10 smartphone data plan
Verizon to offer tiered data pricing on Apple iPad
Survey finds global support for usage-based data pricing
Verizon exec quiets tiered data pricing rumor
AT&T kills unlimited data pricing, supports iPhone tethering