Virgin Media, the largest cable company in the U.K., is looking to build out WiFi as a complement to its TV and broadband services similar to what Cablevision has done in New York and New Jersey.
"We have been inspired by what Cablevision has been able to do in New York and are actively exploring the possibility of creating a similar network here. It takes the sheer power of the cable broadband network and puts it where people need it," Kevin Baughan, director of technical strategy with Virgin Media told Rethink Wireless.
Virgin Media would roll out its network by putting broadband routers in public locations and connecting them to its network of boxes located curbside to bring WiFi at speeds of up to 5 Mbps. Service would be free to Virgin customers. Cablevision's free WiFi service has shown to be a key differentiator in New York and a tool for subscriber retention.
- see this Rethink Wireless article
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