Virgin Mobile USA has upped the ante on unlimited mobile broadband pricing. The Sprint (NYSE:S) prepaid unit is set to launch pay-as-you-go mobile broadband plan for $40 per month, according to Virgin Mobile's Facebook page.
Discovered by Intomobile on Facebook, Virgin Mobile's new Broadband2Go plans also include a $10 for 100MB option that must be used in 10 days. The unlimited $40 plan undercuts postpaid rivals Verizon Wireless (NYSE:VZ) and AT&T (NYSE:T) by $20. From the look of Virgin Mobile's Facebook page, it appears the brand will eliminate its $20 plan for 300MB of data, $40 for 1GB and $60 for 5GB plans.
It's not clear when the new plans will be introduced but Intomobile has indicated that they may go live Aug. 24.
The last time Virgin Mobile refreshed its mobile broadband pricing options was in March. At the time, the brand said its plans--specifically the high-end $60 plan--were meant to replace customers' wired Internet connection. It looks like Virgin Mobile is moving aggressively on that premise.
- see this Intomobile article
Virgin Mobile revamps prepaid mobile broadband plans
Virgin Mobile expands Broadband2Go retail outlets
Virgin Mobile USA to roll out pay-as-you-go mobile broadband